For example, if you're including a link to help followers purchase a new stationary exercise bike, you may decide to include a brief video of you talking about or riding the bike. When adding a link to your Instagram Story, you may benefit from creating visual and audio content that matches the link you're attaching. Related: Creating a Successful Social Media Marketing Strategy 2. Because you're unable to add an Instagram link sticker to a post or reel, make sure to scroll and select the Story option. After clicking on the plus sign icon, you can see various content options along the bottom of your screen, including post, Story, reels and live. To add a link to your Story, begin by opening the Instagram app and add select the plus sign icon featured n the lower left side of the screen. If you're interested in adding links to your Instagram Stories, consider following these steps: 1. Related: What Is a Social Media Influencer? (Types and Marketing Tips) How to add links on Instagram Instagram links can also help users boost their follower engagement and improve their account analytics, which may help them receive more affiliate opportunities from brands. This means that Instagram Story links can be a valuable aspect of a social media marketing strategy, as they make it easier for Instagram users to visit sites that allow them to purchase products.īecause users can only attach Instagram links to Stories rather than permanent posts, these links disappear after 24 hours. Only individuals or businesses with over 10,000 followers can access this feature, and it's typically used by social media influencers, celebrities or companies. Instagram links are stickers that app users can add to their Instagram Stories that take viewers to an external site. ![]() Related: 10 Types of Social Media to Promote Your Brand What are Instagram links? In this article, we review what Instagram links are, how to add them and why you may decide to add them to your Stories. Understanding how to use this Instagram component may help you streamline the purchasing process for your followers and increase your engagement rates. This feature can help you show your followers where to purchase an item you use or direct them to your business's website if they're interested in your products. If you're an independent content creator or a social media strategist for a large organization, you may benefit from adding links to your Instagram Story.
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